How to Create Effective Commercials for Your Small Business from Cable to Online Videos

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Name: How to Create Effective Commercials for Your Small Business from Cable to Online Videos
Date: July 25, 2019
Time: 11:30 AM - 1:30 PM EDT
Event Description:
You don’t need a huge budget to advertise on the top networks.  You just need marketing solutions that are easy to execute, accurate, effective, and affordable.  By incorporating audio and visual elements into your promotional campaign, you will appeal to multiple senses of your potential customer.  Both television commercials and online videos are the most effective type of advertising at raising brand awareness and are an important component of a media plan because of its pervasiveness, impact and targeting abilities.  

In this seminar, experts will address:

*Defining your goals
*Determining a budget for your cable commercial campaign
*How to find and reach your customers
*Media consumption trends
*Steps in making a cable commercial
*Tips on making an effective online video advertisement
*Video editing software options
*Developing a successful video strategy 

This is a brown bag lunch and learn so bring your lunch if you choose! 

Presented by:
*Sally Boggins, Account Executive at Spectrum Reach
*Lindsay Sims, Educator in Chief at Lauren Loft Social

Organized by:
The Ohio SBDC at Lakeland Community College
Location:
Lakeland's Holden University Center
4242 OH-306, Kirtland, OH 44094
Date/Time Information:
July 25, 2019
11:30am to 1:30pm
Contact Information:
440-525-7706
Fees/Admission:
FREE
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