Events Calendar

Building Affordable and Impactful Marketing Campaigns for your Small Business Lunch and Learn Seminar

Date: July 19, 2017 Time: 11:30 AM - 1:30 PM

Event Description You have created your business plan and are ready to launch a marketing campaign... But which communications tools should you use and where? And what about today’s buzzwords—SEO, analytics, blogging, digital footprint, video snips. It can be very confusing. A marketing strategy is the foundation for creating awareness, generating interest, closing new sales and continuing customer engagement.  In this seminar you will learn how to create effective and affordable marketing campaigns for your small business giving you the best return on your investment.  Topics covered include:  
· How to create uniform messaging for all paid and earned media.
· How to create a campaign strategy that will yield results.
· Understanding communication tools vs. communication outlets (and where to use each).
· How to measure the results of an ad campaign and understand when it needs to be adjusted.
· Plus - 5 Great (Free) Marketing Hacks You Can Do Today! 
This is a brown bag lunch and learn so bring your lunch if you choose!
Register at under classes and seminars

Susan Licate, MBA, Director of Communications and Development at Zinner & Co.
Presented by:
The SBDC at Lakeland Community College

Event Location Lakeland’s Holden University Center
4242 SR306
Kirtland, Ohio 44094

Date/Time Information Wednesday, July 19, 2017 from 11:30am to 1:30pm
Contact Information
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