Events Calendar

10 Things Businesses Need to Know to Get Started with Facebook Ads: Small Business Marketing Webinar

Date: October 19, 2017 Time: 1:30 PM - 2:15 PM

Event Description With over 2 billion members worldwide, Facebook is providing businesses with the largest advertising opportunity available, and yet it is still relatively inexpensive to use.  Plus, facebook makes it easy to target your customers while allowing you to find new qualified leads.  In this webinar you will learn how to get started with Facebook advertising.  Topics covered include:
  1. Business Goals / Ad Goals should align 
  2. Types of Ads you can create
  3. Promotion Types - Boosts, Boost Event, Promote Website, Promote Local Business 
  4. Boosted Post vs Ads created through Ad Manager 
  5. Choosing your audience - How to target / retarget to your audience 
  6. Creating your Ad with visuals
  7. Measuring / Determining Success - Ads Manager options / reports 
  8. Editing / Changing Ads 
  9. Video - Why video should be your 'go to' medium 
  10.  The Facebook Pixel and your Website 
Instructed by:
Mark E Tennant, Digital Marketing Consultant
Presented by:
Ohio SBDC at Lakeland Community  College